Veronica (Ronnie) Todaro, M.P.H., has led the national programs of the Parkinson’s Disease Foundation (PDF) since joining the organization in 2004. In this role, she has pioneered national programs focused on patient engagement both at PDF and in the broader community. She has advocated amongst industry, government, academia, and nonprofits to change our understanding of “patients” to include the recognition that people with Parkinson’s are the ultimate consumers whose insights should drive our work to find a cure for the disease.