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Cara Willoughby

Principal Scientific Advisor
Cara Willoughby leads an international team of design and data scientists at IQVIA who combine design thinking best practices with applied data, analytics and novel technologies to support planning and design trade-off decisions. She has 20 years of Pharma experience in clinical research program planning and reporting, regulatory submissions, medical writing, development and implementation of data interchange standards, and leading strategic transformation and modernization initiatives.