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Wednesday, June 27 • 12:10pm - 12:55pm
#349: ZS Associates Innovation Theater: Building an RWE Bridge from Population Health to Personalized Medicine

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Component Type: Session

To realize the full potential of RWE, data sources need to be captured longitudinally for individual patients and stored in a centralized database. A shift to the full spectrum and use of RWE sources will result in sophisticated personalized medicine algorithms driven by machine-learning methodologies, targeted drug development and optimized clinical trial recruitment and predictive understanding of disease outcomes and mitigation algorithms.
We will share findings from an ongoing study with the American Migraine Foundation that truly tests the discipline of RWE Science.

Chair

ZS Associates

Speakers
avatar for Lisa Bance

Lisa Bance

Associate Principal, ZS
Lisa Bance leads life cycle evidence strategy within ZS’s R&D excellence practice. Lisa works with pharmaceutical clients to drive evidence-based strategy, design, analytics and insights from early commercialization to product maturity. With more than 25 years of experience in the... Read More →
avatar for ZS

ZS

United States
ZS is the world’s largest firm focused exclusively on helping companies improve overall performance and grow revenue and market share through end-to-end solutions—from customer insights and strategy, to analytics, to operations and technology. More than 5,000 ZS professionals... Read More →

Wednesday June 27, 2018 12:10pm - 12:55pm EDT
Theater 1 Exhibit Hall Boston Convention and Exhibition Center 415 Summer Street, Boston, MA 02210 USA
  14: InnovTheater, Session