DIA 2018 Global Annual Meeting

Component Type: Workshop
Level: Basic

Personal branding is the practice of people marketing themselves and their careers as brands. The personal-branding concept suggests instead that success comes from self-packaging. Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about yourself. Marketing textbooks define the personal brand in this way: "Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you." Attendees will work on their own or be presented with a skill set of a fictitious person and create a brand. They will identify criteria to feature.

Learning Objectives

Define and describe a personal brand; Identify attributes to feature in a personal brand; Demonstrate an example of a self-branding.

Chair

Chris Matheus, MBA

Speaker

Facilitator
Danielle Baxter, MA