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Tuesday, June 26 • 8:00am - 9:15am
#218: Building Your Brand

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Component Type: Workshop
Level: Basic

Personal branding is the practice of people marketing themselves and their careers as brands. The personal-branding concept suggests instead that success comes from self-packaging. Personal branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about yourself. Marketing textbooks define the personal brand in this way: "Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you." Attendees will work on their own or be presented with a skill set of a fictitious person and create a brand. They will identify criteria to feature.

Learning Objectives

Define and describe a personal brand; Identify attributes to feature in a personal brand; Demonstrate an example of a self-branding.


Chris Matheus, MBA


Danielle Baxter, MA

avatar for Danielle Baxter

Danielle Baxter

Director, Business Development, Paragon Global CRS
Danielle began her career as an assistant professor of rhetoric at Indiana University, teaching public speaking courses as well as business and professional communications through the Kelley School of Business. Since then, she has worked as a marketing consultant with clients specializing... Read More →
avatar for Chris Matheus

Chris Matheus

Chief Commercial and Networking Officer, Global Life Sciences Alliance (GLSA), United States
Chris has over 25 years of experience in clinical research business development. He has focused on clinical trial technologies while working in large CROs and select eclinical companies. Chris establishes strong working relationships with customers and co-workers and has built a significant... Read More →

Tuesday June 26, 2018 8:00am - 9:15am EDT
Room 254AB Boston Convention and Exhibition Center 415 Summer Street, Boston, MA 02210 USA