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Wednesday, June 27 • 2:00pm - 3:15pm
#364: Achieving Customer Centricity to Advance Patient Care Through Innovative Communication Channels

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Component Type: Session
Level: Intermediate
CE: ACPE 1.25 Knowledge UAN: 0286-0000-18-661-L04-P; CME 1.25; IACET 1.25; RN 1.25

The growing environment of medical information needs is associated with the progression of combined strategic communication channels to meet healthcare professional and patients’ expectations. Medical information departments across the pharmaceutical industry are placing an emphasis on improving the value of the scientific content they provide in written correspondence. This session will discuss how simple, easily digestible, meaningful, and intuitive style of health literate communication will enable our stakeholder to make better informed decisions by improving the comprehension of complex data. One of the key challenges associated with any medical information management system is to keep up with patient unmet needs and expectations which evolve with time including the need for timely delivery of accurate and up-to-date information on medicines from different platforms or channels.

Learning Objectives

Describe the principals related to clear communication in health literacy and share real-world examples of before and after responses of health literate style of writing; Analyze the benefits and limitations of traditional medical information response delivery channels including multi-functional requirement in medical affairs for efficient communication, patient access, and drug safety.


Debra Bello, PhD, RN


Evolution of Medical Information Response Delivery Channels
Philippe Sorel Takam

Medical Information Journey to Health Literate Style of Writing
Cheryl Hanson, PharmD

avatar for Debra Bello

Debra Bello

Director, HCV and Virology, Global Medical Information, AbbVie, Inc.
Debra Bello is a motivated, results oriented Medical Information leader with greater than 20 years experience within Medical Affairs, Clinical Development & Medical Information. She currently leads the HCV & Virology Medical Information Team at AbbVie. She obtained her PhD in Nursing... Read More →

Cheryl Hanson

Senior Medical Information Manager, AbbVie, Inc.
Cheryl Hanson, PharmD, joined AbbVie/Abbott Global Medical Information in 2008 after earning her PharmD at The University of Iowa in 2007. She has spent the past 10 years serving various roles within the Medical Information department, including a key role in the roll-out of a new... Read More →
avatar for Philippe Sorel Takam

Philippe Sorel Takam

Global Director, Head of Medical Information, PrimeVigilance Ltd
Phil is a time-honoured healthcare professional and holds a Doctorate in Pharmacy (Pharm.D.), a Master Degree in Pharmaceutical Science and three Post-Graduate Diplomas in Medicines Information, Patient’s Clinical Management and Business Administration. Throughout his professional... Read More →

Wednesday June 27, 2018 2:00pm - 3:15pm EDT
Room 210C Boston Convention and Exhibition Center 415 Summer Street, Boston, MA 02210 USA
  04: MedAffairs-SciComm, Session