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Monday, June 25 • 11:00am - 12:15pm
#112: Scientific Communication Key Message Development, Management, and Dissemination

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Component Type: Session
Level: Intermediate
CE: ACPE 1.25 Knowledge UAN: 0286-0000-18-525-L04-P; CME 1.25; IACET 1.25; RN 1.25

This session will provide solutions for optimizing key message development and disclosure, including input/output links, data-to-message mapping, and awareness/access details important for strategic alignment of scientific narrative.

Learning Objectives

Share scientific key message and narrative development, management, and disclosure processes; Define the cross-functional inputs and outputs of medical/scientific key message development, including the role of advisory board relationships and workshops in message development; Summarize improved and expanded awareness to key messages, including new methods to communicate complex medical information to maximize their value.

Chair

David B. Clemow, PhD

Speaker

Scientific Narrative Development: Medical Message Inputs and Disclosure Outputs
David B. Clemow, PhD

The Advisory Board ‘Laboratory’ for Key Message Development
Kristine Jolliffe

Innovating Medical Communications: Transformative Approaches for Adding Value Through Improved Medical Decision-Making
Wesley Portegies, MBA


Speakers
avatar for David Clemow

David Clemow

Advisor, Scientific Communications Information Strategy, Eli Lilly and Company
David is an Advisor Scientific Communications Information Strategy at Eli Lilly and Company with over 20 years of regulatory, publication, and promotional scientific communications experience in the pharmaceutical industry. His work has included document authoring, team management... Read More →
avatar for Kristine Jolliffe

Kristine Jolliffe

Director, Scientific Content, Six Degrees Medical Consulting
Kristine Jolliffe, PhD is Director, Scientific Content at Six Degrees Medical Consulting, a leader in global medical communications. Kristine specializes in strategic communication and the effective use of advisory boards in the areas of chronic endocrine and cardiovascular disease... Read More →
avatar for Wesley Portegies

Wesley Portegies

Chief Executive Officer, Medicalwriters.com
Wesley has 10+ years’ experience as a marketing manager in the medical industry. He has successfully launched several products in the pharmaceutical and medical device market and has a great passion for Medical Communications. Wesley prides himself as being a motivated, strategic... Read More →

Monday June 25, 2018 11:00am - 12:15pm EDT
Room 210C Boston Convention and Exhibition Center 415 Summer Street, Boston, MA 02210 USA
  04: MedAffairs-SciComm, Session