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Tuesday, June 26 • 8:00am - 9:00am
#203: Utilizing and Understanding Real World Evidence Solutions to Efficiently Recruit the Most Appropriate Patients and Sites for Clinical Trials

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Component Type: Session
Level: Intermediate
CE: ACPE 1.00 Application UAN: 0286-0000-18-556-L04-P; CME 1.00; IACET 1.00; RN 1.00

This session will examine the use of real world evidence for optimal insight into site and patient recruitment. We will discuss ways in which pharmacy, medical claim, consumer and lab data can be used to improve outcomes on clinical trials. Detailed methods and case studies will be presented by key opinion leaders in each of these areas.

Learning Objectives

Discuss using geo-targeting to identify where the highest volumes of patients and prescribers can be found; Identify how these tools can be used to select ideal locations for study sites and patients; Discuss ways to further refine and target study populations to find patients for any particular disease state or desired patient population.

Chair

Nancy Mulligan

Speaker

Heat Maps: Using PBM Data, Predictive Modeling, Medical Expertise in Understanding, Targeting and Conducting Effective Patient Recruitment Strategies
Nancy Mulligan

Using Consumer Data to Improve Patient Segmentation and Targeting for Clinical Trials Recruitment
Andrew Kress

Clinical Trial Patient Recruitment
David M. Freeman, MA, MBA



Speakers
DF

David Freeman

General Manager, Information Ventures, Quest Diagnostics Inc.
David Freeman is the General Manager of Information Ventures, an informatics business within Quest Diagnostics, where he is responsible for building Quest’s data and analytics solutions and partnerships, with particular focus on both the therapeutic and care continuums. David has... Read More →
avatar for Andrew Kress

Andrew Kress

Chief Executive Officer, HealthVerity, Inc.
Andrew is the CEO of HealthVerity, a company that operates a healthcare data marketplace using novel technologies to connect data at the patient level from a broad set of external data partners. Previously, he was SVP, Healthcare Value Solutions for IMS Health, responsible for real... Read More →
avatar for Nancy Mulligan

Nancy Mulligan

Executive Director, Patient & Physician Services, United BioSource Corporation (UBC)
Ms. Mulligan has more than 20 years of experience in medical and pharmaceutical communications. In her current position, Ms. Mulligan designs and executes aggressive, multi-media initiatives and site-based programs for various stakeholders. Ms. Mulligan is responsible for program... Read More →


Tuesday June 26, 2018 8:00am - 9:00am
Room 258AB Boston Convention and Exhibition Center 415 Summer Street, Boston, MA 02210 USA