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Tuesday, June 26 • 8:00am - 9:00am
#203: Utilizing and Understanding Real World Evidence Solutions to Efficiently Recruit the Most Appropriate Patients and Sites for Clinical Trials

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Component Type: Session
Level: Intermediate
CE: ACPE 1.00 Application UAN: 0286-0000-18-556-L04-P; CME 1.00; IACET 1.00; RN 1.00

This session will examine the use of real world evidence for optimal insight into site and patient recruitment. We will discuss ways in which pharmacy, medical claim, consumer and lab data can be used to improve outcomes on clinical trials. Detailed methods and case studies will be presented by key opinion leaders in each of these areas.

Learning Objectives

Discuss using geo-targeting to identify where the highest volumes of patients and prescribers can be found; Identify how these tools can be used to select ideal locations for study sites and patients; Discuss ways to further refine and target study populations to find patients for any particular disease state or desired patient population.


Nancy Mulligan


Heat Maps: Using PBM Data, Predictive Modeling, Medical Expertise in Understanding, Targeting and Conducting Effective Patient Recruitment Strategies
Nancy Mulligan

Using Consumer Data to Improve Patient Segmentation and Targeting for Clinical Trials Recruitment
Andrew Kress

Clinical Trial Patient Recruitment
David M. Freeman, MA, MBA

avatar for David Freeman

David Freeman

General Manager, Healthcare Analytics Solutions, Quest Diagnostics, United States
David joined Quest Diagnostics in 2015 as GM, Healthcare Analytics Solutions, advancing Quest’s strategy, solutions and partnerships in clinical informatics. David’s past roles include VP of Marketing at Philips Healthcare and Becton Dickinson, Chief Marketing Officer – Patient... Read More →
avatar for Andrew Kress

Andrew Kress

Chief Executive Officer, HealthVerity, Inc.
Andrew is the CEO of HealthVerity, a company that operates a healthcare data marketplace using novel technologies to connect data at the patient level from a broad set of external data partners. Previously, he was SVP, Healthcare Value Solutions for IMS Health, responsible for real... Read More →
avatar for Nancy Mulligan

Nancy Mulligan

Executive Director, Patient & Physician Services, United BioSource Corporation (UBC)
Ms. Mulligan has more than 20 years of experience in medical and pharmaceutical communications. In her current position, Ms. Mulligan designs and executes aggressive, multi-media initiatives and site-based programs for various stakeholders. Ms. Mulligan is responsible for program... Read More →

Tuesday June 26, 2018 8:00am - 9:00am EDT
Room 258AB Boston Convention and Exhibition Center 415 Summer Street, Boston, MA 02210 USA
  02: ClinTrials -ClinOps, Session